Field Reports

A New Look for Jarhead Red

July 12th, 2010

The 2008 vintage christens a new label design for Jarhead Red, one that builds upon the earlier label while incorporating fresh new elements.

The new Jarhead Red label features the “digital camouflage” pattern seen on the Marine Corps Combat Utility Uniform, in keeping with Jarhead Red’s positioning as a wine for “everyday” enjoyment.

Our Jarhead Reserve label will reveal a similar evolution with the release of the 2008 vintage later this summer. The new Jarhead Reserve label echoes the “dress blues” that are worn in more formal settings, in keeping with the wine’s “reserve” status.

Inside the bottle, of course, the wine remains the same: intense flavors, fine structure, and a finish that doesn’t quit.

We hope you like the new look, and we are looking forward to your feedback.